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英语商业书信的构成

2012-02-19   发表:

一般英语商业书信的构成可分为:

1。必需部分,即在一般情况下不可缺少的部分,包括

(一)信头(Letter Head)

(二)封内地址(Inside Addres$)

(三)称呼(Salutation or Greeting)

(四)信的正文(Body Of the letter)

(五)结束礼词(Complimentary C10Se)

(六)签名(Signature)

2。根据实际需要而增加的部分,包括

(a)附件(EnclOsurg),简写Ericl.或Enc.

(b)再启(Postscript),简写P.S.

(c)经办人姓名(Pamcular Addres$Or AttentiOn Line)

(d)事由(Subject Heading Or Cap“On)‘

(e)查号或参考编号(Reference NIlillber)

(f)抄送(Carbon C99y NotatlOn),简写c.c.

书信样例

┌───────────────────────────┐

│(一)THEEASTERN SEABOARD C01(PORA丁ION ????????│

│ 350 Park Avenue???????????????????│

│ New York,New York 10017 ??????????????│

│ Telephone(No.)225—2780 (6)Your Reference: ????│

│ Cable AddteSS2“EAS丁SEA’’ Our Reference:3456???│

│ Telex Cdl No.222711(RCA)??????????????│

│ April 12,1978 ???????????????????│

└───────────────────────────┘

┌───────────────────────────────┐

│ (二) Kanto Mercantile Corporation??????????????│

│ 2-1, NihonbasM 3-chome, Chuo-ku???????????????│

│ Tokyo I01??????????????????????????│

│ JAPAN????????????????????????????│

│ (c) Attention: Mr. Maki Abe, Export Manager?????????│

│(三) Gentlemen: ???????????????????????│

│ (d) Re: U.S. Products’ New Price List????????????│

│(四) Enclosed is a new Price list of U.S, Products, Inc.???│

│ indicating a full range of their products. ?????????│

│ We can quote on all cfi the%e items, except a few items???│

│ that are shipped from Europe or Australia. If you are????│

│ interested ha receiving CIF?quotations on any of these???│

│ items, please let us know and we shall be glad to send ???│

│ them to you.?? ??????????????????????│

│ We await good news from you. ????????????????│

│ (五) Very truly yours, ???????????????????│

│ THE EASTERN SEABOARD CORP, ?????????????????│

│ (六) (Signature) ??????????????????????│

│ James Parrington ??????????????????????│

│ Vice President ???????????????????????│

│(a) End. Price List ?????????????????????│

│(0 cc: Mr. John Hayward, San Francisco ??????????? │

└───────────────────────────────┘

二、英语商业信的格式

缮打英语商业信较通行的有以下几种格式:

1.缩行式(1ndented styl6)

2,平头式(Block style)

3,混合式(Semiblock Style with indented paragraphs)

现分别举例说明于下:

┌────────────────────────────────┐

│ China National Light Industrial Products?? ?? ? ?????│

│ Import & Export Corporation ???? ?????????????│

│ 82 Tung An Men Street ??????? ?????????????│

│ Beijing, China. ???????? ???????????????│

│ Our ref. No. January 30, 1978? ??????? ????????│

│ Your ref. No.??????? ? ????????????????│

│ The Pakistan Trading Company,???? ???????????? │

│ 15, Broad Street,?? ???? ????????????????│

│ Karachi, Pakistan.?? ?? ????????????????? │

│Dear Sirs,?? ??????? ?????????????????│

│ Chinese Light Industrial Products ?? ????????????│

│ We thank you for your letter of January 10 and shall be ? ??│

│glad to enter into business relations with your firm.? ????│

│ As you know, it is our policy to trade with~ the people of? ?│

│all countries on the basis of equality and mutual benefit.???│

│We believe we shall be able, by joint efforts, to promote? ??│

│friend-ship as well as business.??? ?????????? ??│

│ We are sending you 5 pamphlets and a price-list covering? ??│

│our exports. Please advise what articles you are interested in?│

│at present.???????????????????????? ??│

│ Your early reply will be highly appreciated. ?????? ?? │

│ Yours faithfully,????????????????????? ? │

│ CHINA NATIONAL LIGHT INDUSTRIAL ????????????? ??│

│ PRODUCTS IMPORT & EXPORT CORP.?????????????? ??│

│ (Signature) ??????????????????????? ??│

│Encl. As stated. ????????????????????? ??│

└────────────────────────────────┘

┌───────────────────────────────┐

│ El Mar Trading Company ???????????????????│

│ 12 Main Street ???????????????????????│

│ Fresno ???????????????????????????│

│Our ref. KMP/DE California, U.S.A.??????????????│

│Your ref. Tel: 3--2345678 ??????????????????│

│Date: 20 January I9... Cable Address: ELMAR FRESNO??????│

│ China National Cereals, Oils and Foodstuff ?????????│

│ Import & Export Corporation?????????????????│

│ 82 Tung An Men Street????????????????????│

│ Beijing???????????????????????????│

│ People’s Republic of China ?????????????????│

│Gentlemen:??????????????????????????│

│Re Chinese Fruits & Nuts???????????????????│

│We have made inquiry to the Liaison Office of the People’s??│

│Republic of China in Washington, D. C. and they have asked??│

│that we contact your office for the supply of the above com-?│

│modity. ???????????????????????????│

│We are importers, packers, and exporters of all types of dried│

│fruits and nuts. We have been in this line for almost fifty ?│

│ years and sell both bulk packs and consumer packs here in the│

│ United States and abroad. We enclose a list showing our???│

│ business activities. ????????????????????│

└───────────────────────────────┘

┌────────────────────────────────┐

│We are interested to discuss with your representative the tyoes │

│of dried fruits and nuts which you have available for export??│

│to the U. S. In this regard, we would like to visit the Guang-?│

│zhou Trade Fair. I would be the only representative from our??│

│firm who would travel to the Fair.???????????????│

│From the information we have been able to gather, I believe ??│

│that we could do a large import business in Chinese fruits and?│

│nuts, for both bulk and consumer package trade.? ???????│

│Kindly let us hear from you concerning the possibility of our ?│

│attending the Trade Fair. For information concerning our firm,?│

│you may contact the U.S. Department of Agriculture, the ????│

│California Dried Fruit Association or the Fresno Chamber of? ?│

│Commerce. They are well acquainted with our firm. ???????│

│Yours sincerely ????????????????????????│

│EL MAR TRADING- COMPANY ????????????????????│

│ (Signature) ????????????????????????? │

│Encl. as stated ????????????????????????│

└────────────────────────────────┘

┌──────────────────────────────────┐

│ ~ M, D. Ewart & Co., Ltd.,? ???????????????????│

│ 36 Tower Street,???? ?????????????????????│

│ Toronto 4, Canada. ????????????????????????│

│ August 22, 19...? ????????????????????????│

│Our Ref. No. SWE/II9????????????????????????│

│Your Ref. No. M. 306/0038 ?????????????????????│

│China National Metals & Minerals??????????????????│

│ Import & Export Corporation, ???????????????????│

│P. O. Box No. 65,?? ???????????????????????│

│Beijing,??????????????????????????????│

│People’s Republic of China. ????????????????????│

│Dear Sirs,//????????????????????????????│

│ Re: Heating Supplies ???????????????????????│

│ We are wholesale distributors of plumbing and heating sup- ????│

│plies and are interested in the products you show in the China???│

│Foreign Trade No. 2 of 1976.????????????????????│

│ We would like to hear from you with reference to import- ?????│

│~ng merchandise from China. If we can work together to our?????│

│mutual benefit, arrangements can be made for one of our rep-????│

│resentatives to make the trip to China and contact your office???│

│in person.?????????????????????????????│

│ We are herewith enclosing our latest catalogue showing the ????│

│items we carry at the present time. ????????????????│

│ Please let us know whether you can manufacture items as??????│

│per Canadian patterns.???????????????????????│

│ Kindly send us your complete catalogue and price list quot-????│

│ing the best discount for quantity buying.?????????????│

│ Thanking you for your kind attention to this matter and??????│

│trusting to hear from you in the near future, we are, ???????│

│ Yours truly, ???????????????????????????│

│ M. D. Ewart & Co,, Ltd.??????????????????????│

│ (Signature)????????????????????????????│

│ H. Smith?????????????????????????? ???│

│ Manager??????????????????????????????│

│Encl. as stated.??????????????????????????│

└──────────────────────────────────┘

┌───────────────────────────────────┐

│February 1, 19__???????????????????????????│

│Mr. James Brown ???????????????????????????│

│234 North Avenue???????????????????????????│

│Smithville, Illinois 60041??????????????????????│

│Dear Mr. Brown, ???????????????????????????│

│Your report on the planning session held by the Board of Directors of │

│Jones and Jones is an excellent summary and brings to us most ????│

│encouraging news. ??????????????????????????│

│We have decided to postpone the making of any specific offer for???│

│another month. Thank you for making available to us the information we│

│needed. ???????????????????????????????│

│Early in March we will contact you for additional information and ??│

│instructions. ????????????????????????????│

│Sincerely yours,???????????????????????????│

│E.H. Anderson?????????????????????????? ??│

│Controller ????????????????????????????? │

└───────────────────────────────────┘



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